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Case Studies

We Know That Promotional Toys and Its Impact on Branding is Huge

BUT HOW BIG IS IT REALLY? LETS FIND OUT

INDUSTRY SIZE AND MARKET OVERVIEW

Global Market Value According to a report by Grand View Research, the global promotional products market was valued at over USD 75 billion, with an expected CAGR of around 8–10% through 2028. While toys represent a subset of this market, industry analysts at the Promotional Products Association International (PPAI) note that novelties and toys remain a significant and consistently growing category, capturing the interest of businesses aiming to engage audiences beyond just pens and mugs.

FUN FACT

Business Insider has frequently cited McDonald’s as one of the world’s largest toy distributors, thanks primarily to its Happy Meal offerings. While these numbers can vary from year to year, estimates suggest over 1.5 billion promotional toys are distributed annually just through McDonald’s alone.

MCDONALD’S HAPPY MEAL TOYS CAMPAIGN

Campaign Context
The Happy Meal was introduced in 1979 by McDonald’s, initially featuring a small cardboard box with a simple toy, such as a plastic puzzle or a small game. Over decades, they have partnered with numerous franchises—Disney, Marvel, Pokémon, and more—to create exclusive collectibles.

Sales Uptick
During limited-edition releases (e.g., when a new movie tie-in toy is available), McDonald’s saw a spike in foot traffic and family visits.

Target Audience
The age group they targeted were primarily 3-12 years old. The combination of a toy and a meal helped forge an emotional connection between young consumers and the brand.

Global Reach & Cultural Phenomenon
McDonald’s promotional toys transcend borders, appealing to families across North America, Europe, and Asia. This consistent global rollout helps reinforce McDonald’s brand identity as not just a fast-food chain, but a family-friendly destination.

WHAT THEY DID?

The power of Nostalgia and Branding
McDonald’s leveraged nostalgia and brand recognition through clever marketing strategies to make Happy Meal toys appealing, creating excitement and anticipation among children.

Psychological Factors
The anticipation of receiving a new toy with every Happy Meal created a sense of excitement and reward. This positive reinforcement encouraged children to associate McDonald’s with positive emotions, influencing their future food choices.

The Goal
McDonald’s Happy Meal toys to become a cultural phenomenon, shaping childhood memories and influencing consumer behavior for decades.

RESULT
Revenue Growth:
  • 1979: McDonald’s revenue was approximately $3 billion.
  • 2010: McDonald’s reported an annual revenue of $24 billion.
  • 2023: McDonald’s reported an annual revenue of $25.494 billion
pramara graph
RESULT
Number of Restaurants:
  • 1979: McDonald’s had around 5,185 restaurants globally.
  • 2010: This number grew to over 32,000 locations worldwide.
  • 2023: McDonald’s operates in more than 41,800 locations across over 100 countries
SUMMARY

In 2024, McDonald’s brand value was approximately $221.9 billion, making it one of the leading fast-food chains. Several factors have contributed to its growth, and its Happy Meal Toys promotional campaign played a key role.

SOME OTHER NOTABLE EXAMPLES of products delivered by Pramara

Kelloggs – Line Friends Cereal Container
M&M’s – Candy Bank
Pringles – Wireless Speaker

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L'Oréal Trousseau Boxes

A pair of designer, fashionable and haute trousseau boxes for L’Oréal Paris and Maybelline New York heralds Pramara as the foremost promotional aggregator in the beauty and lifestyle industry.

Our stunning range of keepsake boxes are perfect to showcase the magnificence of the brand and the opulence that it stands for. The detailing and décor of these luxurious boxes exude nuances of sensitive yet sensible designing… something we are notable for!

LINE FRIENDS Cereal Container & Foldable Spoons
From sticker icons to becoming a global character brand, LINE FRIENDS has made quite a splash in the world of licensing and brand promotions. Little surprise then, when Kellogg’s Korea approached Pramara to create inventive products with LINE FRIENDS, the result was adorable, innovative utilities and collectibles featuring Brown, Sally, Choco, Cony.

A multipurpose, delightfully convenient LINE FRIENDS cereal container featuring Brown and Sally has a small flask to carry milk, while the lower part can store cereal. The foldable spoons crafted with characters Choco, Sally and Brown found fans among kids as well as grownups. The complete cereal set is sure to make your mornings spectacular.
Tang Sipper
Mondelēz International wanted to establish Tang as a healthier substitute to aerated drinks for consumers of all ages. The brand wished to educate its customers about the simpler manner of fixing a Tang instant drink mix. Pramara designed a one-litre plastic bottle that doubled as a packaging for four 125 g packs of the fruit-flavoured drink mix. The sipper became synonymous with the hassle-free drink-making process, Tang cemented its position as the healthier alternative and recorded higher sales.
We Bare Bears Figurines & Dancing Spoons
How would animals adapt in a human world? We Bare Bears, an American animated series, is an endearing tale of Grizzly, Panda and Ice Bear, the three bear siblings from the San Francisco Bay Area. Its soaring popularity inspired Pramara to create stackable We Bare Bears figurines and dancing spoons for Kellogg’s South-East Asia. These truly adorable and eye-catching promo products were an instant hit with kids and made mealtime more fun.
Pringles Bluetooth Speaker

Popular saddle-shaped chips brand Pringles is globally identified for its striking tube-stacked packaging. Kellogg’s approached Pramara to devise a functional promotional product targeting millennials and also adding value to the can. True to the brand personality and promo theme, Pramara ingeniously created a Bluetooth speaker that could be affixed on top of the can.

It was a chip shot enticing people to get their hands on the Pringles can that came mounted with a wireless gadget. This added functionality by Pramara was a massive hit across global markets in South Africa, Philippines, Singapore, Japan, Taiwan, Australia/NZ, Malaysia, Thailand, Vietnam, Indonesia and Korea.

Ball Shaped Bags
When it comes to versatility, adaptability, promotional bags match the limitless criteria. They can be utilised across diverse campaigns to build awareness about a brand and provide an absolute cost-effective solution. This marketing approach works well with all brands; established as well as upcoming.

Pramara’s multipurpose promo sports bags help create brand advocates and are appreciated by consumers across age brackets. Flaunt value and style statement redefined, this utility indeed ‘bags’ top honours!
Betty Crocker Mug
Betty Crocker is synonymous with mouth-watering cakes, instant and easy to make scrumptious desserts. The brand’s latest venture ‘Mug Treats’ helps you microwave your cake in a mug and eat it too. Pramara crafted embellished and visually-appealing mugs that not only makes the entire exercise a cakewalk but also sweetens the memorable experience. The mugnificent utility was created for the UAE market. A mugful of sweetness, anyone!
The Minions Collection

Minions in their most prolific avatar topline Pramara’s latest catalogue. The adorable yellow capsule-shaped creatures were designed for Mondelēz International. Such humungous is their popularity, cute antics and lovable gibberish that these characters successfully resonate with kids and grownups alike.

Pramara’s endearing Minion baboi (toy in Minionese) collection boasts of a pencil topper, rolling Minion, fidget spinners, character spinners, changing eye expressions, shooter and twister with a hippy Stuart in a rainbow tie and dye costume standing atop the toy. The playful collection packed with Minions’ traits is certain to transport you to the entertaining world of ‘banana’ and ‘gelato’.

Cadbury Milka Series

Pramara Cadbury Milka series creations for MondelÄ“z International features pull-back cars, finger puppets, cute Milka cow figurine whistles topped with mobile fans that deliver massively on flaunt value – which is what the American multinational confectionery, food, and beverage company was looking for brand Milka in the global market.

Interestingly, we have your favourite Milka mascot cowmooflaged in five distinctive figurines in our inspiring toy collection.

LINE FRIENDS Cereal Container & Foldable Spoons

From sticker icons to becoming a global character brand, LINE FRIENDS has made quite a splash in the world of licensing and brand promotions. Little surprise then, when Kellogg’s Korea approached Pramara to create inventive products with LINE FRIENDS, the result was adorable, innovative utilities and collectibles featuring Brown, Sally, Choco, Cony.

A multipurpose, delightfully convenient LINE FRIENDS cereal container featuring Brown and Sally has a small flask to carry milk, while the lower part can store cereal. The foldable spoons crafted with characters Choco, Sally and Brown found fans among kids as well as grownups. The complete cereal set is sure to make your mornings spectacular.

Handyneb

Life is as much about fun merchandise as it is about practical and life-supporting products. Pramara absolutely agrees to this premise which is why we have in our repertoire products like Handyneb.

It is a nebuliser which converts liquid medicine into vapour, mist or aerosol so that it can be inhaled directly into the air tubes or lungs. This is an invaluable product for little ones who just cannot use any other inhalation device and also for old people who are unable to administer inhalers. Having our nebulizer at home is a psychological support to the patient and a reminder that effective help is at hand.

Cadbury Dinoz Series

The Dinoz series have made quite a splash in the kiddie world, courtesy of Cadbury. So loveable and attractive are the characters that children look forward to collecting the entire range. Pramara fashioned the assortment for Mondelēz International, and the result sure was dino-mic. The Dinoz series feature exciting cool collectibles like DJ Dino, Mumma Dino, Daddy Dino, Lady Dino, Ninja Dino besides Puzzles, Egg Slider, Dino Spinner, Rocking Baby Dino.

Smiley Range

The iconic animated face, Smiley has spawned many a modern-world expression. Children also find an endearing friend in a Smiley. Riding on its popularity wave, Pramara has crafted a Smiley range of toys for Mondelēz International for Malaysia, Indonesia, India markets. From Fidget Spinners to Paper Spinners to Twisters and String Spinners, this contemporary take on the old game of spinning toys is bound to charm kids. Plus, there’s Smiley Stencils, Stamps to help them channel their inner artist.

Kids can have fun piecing together Doraemon, Nobita, Gian and Shizuka figurines. Once done, these can be a part of their own make-believe world of Doraemon. They can also pretend play with fun, futuristic DIY gizmos and gadgets like the Time Machine, Anywhere Door, Bamboo Copter, Dress up Camera, Big Light & Time TV.

pramara-project
Hand Sanitiser Sleeves

There are times when a ritual as simple as educating little ones about hand hygiene turns into an exercise in futility. Not anymore. With its latest creation, Pramara joins the fight against germs. Spread around the idea of clean hands using handy and cutely captivating silicone hand sanitiser sleeves and character bag tags crafted by Pramara for Dettol, a product of Reckitt Benckiser Group plc and Zuci. Convenient, motivating and fun, this pocket-sized casing has got you covered.

Kids can have fun piecing together Doraemon, Nobita, Gian and Shizuka figurines. Once done, these can be a part of their own make-believe world of Doraemon. They can also pretend play with fun, futuristic DIY gizmos and gadgets like the Time Machine, Anywhere Door, Bamboo Copter, Dress up Camera, Big Light & Time TV.

doremon
Doraemon DIY Toys

A familiar character in most households, Doraemon is a larger-than-life hero to most kids. Tasked with a motive to wow children and pique their interest, Pramara crafted innovative Do-It-Yourself (DIY) Doraemon toys for INBISCO India.

Kids can have fun piecing together Doraemon, Nobita, Gian and Shizuka figurines. Once done, these can be a part of their own make-believe world of Doraemon. They can also pretend play with fun, futuristic DIY gizmos and gadgets like the Time Machine, Anywhere Door, Bamboo Copter, Dress up Camera, Big Light & Time TV.